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In this section you will find a number of resources to help in your business, keep checking back as this will be updated often.
Considering Going out on your own!
So for a long time now, you have been thinking about going out on your own. Like all decisions, you have a great idea about the type of business you want to start and how it will run. It is good practice to create a business plan to guide you through the initial stages of development. A well developed plan will help you under stand the reasons why you are wanting to make the jump into business as well as help others understand how they can help you achieve your goals.
Putting the plan to the test
Once we have our plan written down, it is easier to see where the opportunities are for further investigation. Make sure to complete the SWOT checker to examine the businesses Strengths, Weaknesses, Opportunities and Threats.
How to perform a swot analysis
This tool will only be effective if it takes everything into consideration. Consider brainstorming ideas with other people in the company to ensure you think of everything.
Keep it simple to start with and then go into further detail. Once it is complete make sure to prioritise the list of actions to ensure you keep moving forward and not put the plan in a draw to collect dust.
Importance of great branding
We all know of fantastic branding and could reel off plenty of them, Google, Coca Cola, or even Dominoes. Why is branding important and isn't it just the logo?
Branding is about the customer experience, everything from your logo, your website and even Facebook posts. Branding can also be the way you answer the phone or treat your customers. Your brand can add value to your organisation as it is how your customers perceive you. If they think you are great then it will be easy to attract and keep loyal customers. Many small companies and startups forget about focusing on the brand of their business resulting in a lack of strategic point of difference.